Since 1982 is a New York City-based streetwear brand popular with members of the local community and the hip hop community worldwide. They approached us in 2025 to take over advertising for the brand. They had a few goals in mind coming into the agreement:
- Maintaining the Creative Branding They'd Developed over their 35+ Years of Business
- Create a Fresh Audience of Prospective Customers to Buy their Products
- Keep Relationships with Long-Time Customers as the Highest Priority
- Move More Product from their Newest Drops
From this point, our strategists got to work creating a multi-layered plan for this unique client that covered every base and made sure their needs were covered. During their strategizing, our team came up with 3 major attack vectors for short-term, mid-term, and long-term growth:
Create New Brand Evangelists Early
We wanted word spreading fast, so getting early sales at mid-to-high return-on-adspend was high priority. We maintained 3x ROAS while moving as many high sales volume products as we could muster, all to build a high end, catered audience for mid-term growth.
Turn a $20 Dollar Customer to a $200 Customer
Through the use of retargeting and dynamic product placement, we entice users back onto the website to repeat purchases and fill up their closet.
Commit to Longevity
The brand has maintained it's authenticity and cult following due to their commitment to their community. The only way to grow without feeling inauthentic is to invite more people to that community, allowing users to come into the ecosystem organically and through social channels on their own terms. Make it feel like it was their idea.
After 3 months, we both saw incredible results, closing over $40,000 in sales during what would usually be their slowest months.
After just 30 days Since saw over 30 sales, at least 1 per day. This overtook their best 4-week ad performance by nearly 30% in just a fraction of the time.
After 3 months, Since operated at a 3.3 ROAS, clearing their previous best campaigns by over 18%. By 4 months, they had scaled that to be multiple campaigns averaging 3.1 ROAS, closing more than $15,000 in sales in just a month.
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